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The Beginners Guide to Marketing with Promotional Products

February 13th, 2016 By CustomLipBalmStore


Are you looking for a way to spread awareness about your business, charity, or organization? There are many ways that promotional products can be leveraged to help expand your brand and connect with your target demographic. Whether you are planning to use custom lip balm or small accessories for the home, there are a few important factors that you need to keep in mind.

1. Choose a Quality Product

People don’t want to receive a junky promotional item, and they often discard things that don’t seem useful. Instead of passing out keychains or other knick-knacks, look for things that might be used on a daily basis. Customized chapstick is a great option to consider, because many people like to keep a tube of chapstick on hand to keep their lips moisturized.

2. Create the Right Branding

The big advantage with promotional items is that you have the opportunity to build your brand through the label on the product. When a person picks up the tube of chapstick, they will see your company information. These details can keep your brand in the front of their mind, so they will be ready to contact you when they want to buy your products or services. So, be selective about the colors and design on the label, to make sure that you are sending the right message.

3. Find Something Your Customers will Enjoy

Consider the preferences of your target demographic, and make sure that you select a product that will make them happy. By getting into the psychology of what they want, you can connect with them on an emotional level. For example, if you are at an expo for women, they probably don’t want to receive mini tool sets or beer cozies. Instead, hand out hand sanitizer or customized chapstick.

4. Connect with Your Target Customers

Once you have your promotional products in hand, look for opportunities where you can share these gifts with potential customers. Fairs, expos, and other events offer great opportunities for you to meet new people that might be interested in your products or services. Hand out the promotional item, open up the conversation, and explain a little more about your company. It is surprising to see how much business can be generated using these methods!

For more information about marketing with promotional items, contact our experienced team at Custom Lip Balm Store. We know what works in the promotional product industry, and we are here to help! So contact us today if you need assistance with your order.

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