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Small Business Marketing Strategies for Success in 2017

February 4th, 2017 By CustomLipBalmStore


Can you believe that we are already a month into the New Year? The beginning of each month is a great opportunity to assess your business results in the previous month. Did January meet your expectations? If you have big business goals for the year, then it is essential that you look for ways to ramp up your marketing efforts.

Here are a few of the most effective things that you can do to increase business this year:

Reach Out to Current and Previous Customers

It is always cheaper and easier to promote sales with previous and current customers. These people have already purchased from you in the past, so they trust your company. Send out thank you cards or promotional information about sales that are coming up.

To capture the attention of these customers, make sure that you send a small gift. For example, promotional lip balm can be a great way to give them something nice and help them remember your company. Make sure that your contact information and business details are printed on the lip balm label.

Attend Expos or Fairs

Are there any expos or big events in your industry? Even though it costs a little time and money to set up a table, it can be a great way to find new customers who might be interested in the services that you are offering.

Find trade shows or big events in your local area, or something nearby that you can travel to. These events make it easy for you to come in contact with large groups of people who are within your target demographic. Don’t forget to bring promotional products, such as custom lip balm, to pass out to people who visit your table.

Leverage Online Marketing

Do you have an online presence to promote your business? Pairing online strategies with your other marketing efforts can be a dynamic combination. For example, you might have your website URL printed on the customized lip balm label. When customers see the website, they will be able to access your company information online to learn more about the products and services that are offered.

Social media accounts can be great to connect with customers as well. Consider using giveaways as a method to increase your audience and send out more promotional products.

Here at Custom Lip Balm Store, we want to support your marketing efforts this year. For more information about how you can use promotional products, feel free to contact us anytime. We offer some of the most popular products, including custom lip balm.

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